‘Nearly a century ago, in 1924, Le Corbusier revealed in the pages of L’Esprit Nouveau the paramount role that mass media were playing in the emergence of modern culture:

“The impressive development of the book, of the press, of the labeling of the last archeological period, has filled our heads and blinded us. We find ourselves in a completely new situation, everything is known to us.”

When everything is known, everything can be used.’